DEUTER

Deuter is one of the leading backpack brands worldwide. Founded in 1898 it has been pioneering premium outdoor equipment for over 115 years.

the CHALLENGE

Deuter were looking for a way to differentiate their products and engage with their customers post purchase.

the SOLUTION

Deuter worked with VerifiR to transform their “AViANT” range of products into a digital communication channel by embedding NFC tags that activate different experiences and rewards. This continuous and direct communication channel between consumers and Deuter also help them refine and adjust their future products based on user insight.