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Firewire

Founded in 1971, Firewire blazes a brave and fresh trail across the ocean, elevating the surfing experience with innovative designs, new materials and advanced construction methods.

the CHALLENGE

Firewire needed a fresh, new way to communicate its brand story and stand out in a competitive market as well as tracking products from factory through to distribution.

the SOLUTION

Using VerifiR technology embedded into products during the manufacturing process, Firewire were immediately able to identify supply chain issues and resolve them as well as driving consumer engagement at retail