2018 iPhone Xs and iPhone XR can scan NFC tags natively without having to launch an app

In a move that we’ve been predicting for a little while, Apple have finally announced that new iPhone Xs, iPhone Xs Max and iPhone XR will all be able scan NFC tags in the background without having to open an app. The current crop of NFC enabled iPhones 7, 8, and X will still have to first launch an app such as our VerifiR reader app to enable the NFC Reader mode.

Though it appears that there is no technical reason why Apple couldn’t enable backward compatibility with older NFC handsets, it’s unlikely that they will open up the feature to their older devices in future.

So how long will it be before we see a critical mass of people with natively compatible iPhones? Well data suggests that 20-25% of iPhone users in the US upgrade their phones every year. However, there is a very close correlation between the early technology adopters and brand sensitive individuals who buy premium sporting goods and active wear, so it won’t take as long as one might think.

Unlike Android’s current implementation, Apple’s update to NFC will permit tags to be read while the phone screen is on either on home screen or lock screen, which is in many ways a better solution. At present Android devices need to be in an unlocked state to scan a tag. Although unlike with Android handsets, the user will be prompted with a notification asking if they would like to open a suitable App, so it also prevents a user from accidentally brushing over a NFC surface and performing the action accidentally.

As with the introduction of other technologies in the past, when Apple gets onboard, things really start moving on at pace and so this truly marks a huge step forward for NFC technology and one that will likely jump start widespread adoption of NFC tags in countless different market verticals. The new NFC features are helpfully explained in a video on Apple’s developer website which can be seen here https://developer.apple.com/videos/play/tech-talks/702/

Amazon is responsible for roughly 44c of every single dollar Americans spend online

Amazon is responsible for roughly 44c of every single dollar Americans spend online

Amazon is a behemoth but in many ways, it’s a surprise that its functional. It makes TV shows, sells washing powder, delivers computing horsepower to thousands of firms and is moving into healthcare. Its profits are negligible yet it’s the 3rd most valuable company on the planet. Its even auditioning a couple of dozen US cities in a corporate Battle Royale to find a location for its HQ2, which is effectively a race to the bottom thanks to cities falling over themselves to give Amazon vast tax breaks that it doesn’t need. 

Amazon Corner 89% of E-Commerce Holiday Spending, but Is This Good for Brands?

Amazon Corner 89% of E-Commerce Holiday Spending, but Is This Good for Brands?

With the news last week from Earnst Research that Amazon had once again cornered the e-commerce market over the holiday period, one would think this can only be good news if you are a brand who sells on there. 

But should you sell to Amazon or on Amazon, or forgo the retail behemoth altogether as some brands choose to do?