Eagle Creek partners with VerifiR to launch Near Field Communication (NFC) enabled Travel Line

High End Travel Bag Manufacturer, Eagle Creek, has just announced the launch of the “Caldera Collection,” a travel line with a VerifiR NFC chip integrated into it. Bag owners can now connect their travel milestones to social media, track the places they have traveled to, enable lost and found features, and much more.

Eagle Creek collaborated with Southern California based community platform provider VerifiR to implement the technology. VerifiR works with brands, their manufacturers and retailers to integrate the most advanced NFC smart chips into their products. After the chips have been put in place, brands and retailers can then use VerifiR’s award winning cloud based software and data management platform to manage the products, customer details and the bespoke experiences and offerings they want to create for them.

After purchasing a Caldera luggage piece or travel pack, a simple tap of a smartphone against the bag activates the NFC chip, unlocking a cloud-based web experience. With an opt-in, travelers can then access detailed product information and videos, warranty registration features and sharable travel logging technology. Travelers can tap their smartphone against the bag at any time to activate a personal dashboard showing them all the places they have traveled and a ranking in a ‘miles travelled’ leaderboard system against other Caldera bag owners.

The feature also has a social sharing component where they can share their travel milestones with their friends, family and followers on all the major social media platforms.

Furthermore, if the bag gets lost, the VerifiR NFC chip provides a ‘lost and found’ functionality which will enable bag owners to locate their bag in the event it gets misplaced.

VerifiR CEO Jurgen Schmerler commented “We are delighted to partner with Eagle Creek on such an innovative use case of our platform. The Caldera travel line is a great example of how manufacturers can use VerifiR NFC to connect and engage with their customers after they have purchased their product.”

Roger Spatz, President of Eagle Creek, commented: “Working with VerifiR has enabled us to release our most innovative and sustainable luggage collection ever. The new range allows consumers to connect with travel in a whole new way. One tap of a smartphone unlocks new product experiences, such as lost and found capabilities, warranty and support information, and a social dashboard that logs shareable info—like miles traveled and destinations visited. The VerifiR technology adds value to consumers, and simultaneously supports our dealer network. It’s an exciting time for the brand.”

To find out more about Eagle Creek’s Caldera bag please visit www.eaglecreek.com or to find out more about VerifiR”s technology solution, visit www.verifir.com

ENDS

About Eagle Creek

An invitation outside informs all Eagle Creek product designs, innovations and services. From versatile organizers that make travelling seamless to our durable duffels that keep the journey going, our gear and accessories make exploring the unknown possible, effortless and enriching. Eagle Creek. Find your unknown. eaglecreek.com

About VerifiR

VerifiR builds communities between brands and consumers, turning any product into a unique customer portal accessed with just one-touch of a smartphone. Via our award-winning combination of software and VerifiR NFC technology, we bring the power of digital marketing & attribution to physical products, building strong pre- and post-purchase engagement.

Tap • Connect • Engage with VerifiR

VerifiR and Deuter Win Prestigious Digital Award at ISPO

verifiR NFC award

Deuter, one of the world's leading backpack manufacturers, was honored at the world's largest sporting goods tradeshow, ISPO, in Munich with the prestigious ISPO Award in the digital category, acknowledging our partnership in producing their new "AViANT" backpack range with integrated VerifiR technology.

Deuter Bag with VerifiR NFC

Working closely with teams in Germany over the last few months, VerifiR integrated a robust, durable solution across their entire AViANT range. This new standard in connected backpacks impressed the judges who noted the authentication functionality as well as being able to track down its original owner, in the event of the bag getting lost and found.

The judges also liked the ability of the VerifiR technology to aid Deuter in tracking these products through their supply chain, allowing them to reduce product diversion and grey market imports, protecting margin and giving them greater control and visibility over their retail channels.

The winners of ISPO Digital Awards represent bold and innovative technology implementations, setting new standards for product development.

The Deuter collaboration has generated worldwide interest and this prestigious award recognizes the innovative nature of our partnership. Deuter has been a great organization to work with and we’ve already received new purchase orders from them to expand integration into their other product lines.
— Jurgen Schmerler, VerifiR CEO.
Our new travel series, AViANT, with integrated VerifiR Technology, left a great impact at ISPO. Retailers appreciated the added value NFC and respectively the VerifiR platform provides – not only for them but also for the consumer. VerifiR is a strong partner that helps us staying innovative and providing our consumers with a next level Retail experience that connects brick & mortar with online.
— Christina Völlinger, Deuter Head of Marketing

We need to break up with physical warranty registration cards

A better warranty registration experience is the key to greater customer insight and data

Data from the registration of products should be a gold mine for manufacturers' marketing efforts as they have historically offered warranty registrations to obtain customer information and to use it to improve their marketing and sales processes.

Unfortunately, most brands and manufacturers do not currently leverage this opportunity properly due mainly to an outdated, laborious process for the consumer. A vast number of brands suggest that customers fill out a paper card and return it to them by mail.

In today's digital age, these long and tedious forms are not really fit for purpose for the vast majority of consumers, especially the process rewards brand loyalty by requesting they fill out a separate warranty card for each product purchased.

Consumers hate the redundancy of having to fill out multiple forums with the same information, whether it is for a guitar, television or child's car seat. These cards put the burden on the consumer and results in a missed chance to obtain valuable consumer information.

Consumers are also skeptical of how the data captured may be used by the brand. While some registration cards just request basic information such as name and address, others go deeper and request ethnicity, income, education and family structure.

It's unsurprising that less than 10% of customers fill in warranty cards (source).

So what do we do?

IIt is clear that the warranty registration process is broken, but companies are more eager than ever to gain consumer insight and build long term relationships with their customers,

VerifiR offers a great opportunity to streamline this process and reduce friction in the warranty registration process. By simply tapping on VerifiR enabled product, the consumer can automatically capture the exact make and model, add their contact details, even upload a copy of their receipt as proof of purchase.

There has to be a good reason to do this in the first place though as many retailers or even credit cards offer their own warranty process, so brands should think about a value add that makes it a no-brainer. This could be as simple as maybe extending the warranty further in return for registering, through to a free gift or complementary product (e.g. suede cleaner if you by a pair of suede shoes), some kind of gamification or sweepstake, the choices are endless. The point is that technology has to be pulled not pushed with the consumer

There is a huge amount of upside for brands to do this. First and foremost is the collection of first-party data, allowing the brand to build its own community, grow deeper direct relations with its consumers and not have to buy them back from Google and Facebook to remarket to at a later date.

There is also a potential liability reduction issue. Product recalls occur from time to time in every different field. Because of the complex nature of the consumer journey in 2019, brands could know very little about their end consumer unless they have reason to get in touch, which they may have no reason to until they are either annoyed or having to return a defective product.

By promoting digital warranty registrations, communicating with specific consumer segments who you know have brought your product becomes very easy. You can reach out to them before they maybe hear a negative story in the press and get ahead of the issue, appearing proactive and demonstrating how important your consumers are to you. In very litigious countries, the ability to demonstrate that you are actively resolving potential issues could be very important and avoids relying on broader advertising that relies on luck or good fortune that people see a recall notice.

So drop us an email at info@verifir.com and let's drive your warranty registration rate.

Warranty Registration Card

2018 iPhone Xs and iPhone XR can scan NFC tags natively without having to launch an app

In a move that we’ve been predicting for a little while, Apple have finally announced that new iPhone Xs, iPhone Xs Max and iPhone XR will all be able scan NFC tags in the background without having to open an app. The current crop of NFC enabled iPhones 7, 8, and X will still have to first launch an app such as our VerifiR reader app to enable the NFC Reader mode.

Though it appears that there is no technical reason why Apple couldn’t enable backward compatibility with older NFC handsets, it’s unlikely that they will open up the feature to their older devices in future.

So how long will it be before we see a critical mass of people with natively compatible iPhones? Well data suggests that 20-25% of iPhone users in the US upgrade their phones every year. However, there is a very close correlation between the early technology adopters and brand sensitive individuals who buy premium sporting goods and active wear, so it won’t take as long as one might think.

Unlike Android’s current implementation, Apple’s update to NFC will permit tags to be read while the phone screen is on either on home screen or lock screen, which is in many ways a better solution. At present Android devices need to be in an unlocked state to scan a tag. Although unlike with Android handsets, the user will be prompted with a notification asking if they would like to open a suitable App, so it also prevents a user from accidentally brushing over a NFC surface and performing the action accidentally.

As with the introduction of other technologies in the past, when Apple gets onboard, things really start moving on at pace and so this truly marks a huge step forward for NFC technology and one that will likely jump start widespread adoption of NFC tags in countless different market verticals. The new NFC features are helpfully explained in a video on Apple’s developer website which can be seen here https://developer.apple.com/videos/play/tech-talks/702/

Amazon is responsible for roughly 44c of every single dollar Americans spend online

Amazon is responsible for roughly 44c of every single dollar Americans spend online

Amazon is a behemoth but in many ways, it’s a surprise that its functional. It makes TV shows, sells washing powder, delivers computing horsepower to thousands of firms and is moving into healthcare. Its profits are negligible yet it’s the 3rd most valuable company on the planet. Its even auditioning a couple of dozen US cities in a corporate Battle Royale to find a location for its HQ2, which is effectively a race to the bottom thanks to cities falling over themselves to give Amazon vast tax breaks that it doesn’t need.