Retail News

Amazon Corner 89% of E-Commerce Holiday Spending, but Is This Good for Brands?

Amazon Corner 89% of E-Commerce Holiday Spending, but Is This Good for Brands?

With the news last week from Earnst Research that Amazon had once again cornered the e-commerce market over the holiday period, one would think this can only be good news if you are a brand who sells on there. 

But should you sell to Amazon or on Amazon, or forgo the retail behemoth altogether as some brands choose to do?